In a crowded marketplace it’s hard to stand out, so get focused, and get real.
Make that CV / folio / site sharp. If you are not working, you have no excuse.
Ensure that your LinkedIn profile is on point.
A client doesn't need to see your personal social profiles, so keep them private.
Realise that you will need to apply continuously in this market, often before you even get a nibble.
Don't expect a response all the time.
Don't look to the past. I've spoken to enough people who have said "I used to get paid..."
Be realistic. Both in title, salary, and opportunity.
Be flexible. If you can travel further to work, or take a pay cut, do it. It's short term pain for long-term gain.
Stay positive. Easier said than done I know, but no one wants to engage with an aggressive, frustrated applicant.
Practice makes perfect. Practice interview techniques, and career highlights so they become second nature.
Treat everyone with respect.