The DMCG Global team based in Singapore, Dubai and Hong Kong have produced valuable data on the hiring activity across the APAC & MENA regions during the pandemic. They deliver good news on positive hiring activity in Q3 with a promising outlook for Q4.
These statistics are based on data analysis from March until October 2020.
Overall 24% increase in orders.
Communications: Consistent all year. 5% increase in orders in corporate and Public Affairs. Consumer PR - down.
Digital: social, performance and UX/UI creative are strong. 10% growth.
Advertising: Media and creative 30% down.
Point to note: Work in KSA and Abu Dhabi up by 23%.
Overall 15% increase in orders.
Communications: 5% increase.
Digital: Marketing has 10% growth.
Advertising: media and creative down 36%.
Point to note: China growing steadily. 8% growth.
This office hit by Covid and external factors such as protests and trade disputes.
Overall 30% increase in orders
Communications: Up 15% with solid performance in corporate and public affairs.
Digital: 15% growth in marketing.
Advertising: Agency down 32%
Point to note: Consulting, Brand & Design up 35%
Work in Japan: Increase of 30%
The DMCG team noted,
'Our APAC and MENA clients have proven to be quite resilient throughout the crisis, with the Middle East and Asian markets opening up as the number of coronavirus cases remains relatively low.'
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