Proactive communication with clients
DMCG Global Co-Founder & CEO Justin McGuire discusses on the topic Client management and how we can make it better with proactive communication...
We all aligned on golden rule below.
Don't allow the client to come to you with questions and chase.
This doesn't mean you should forbid clients from asking you questions. That's a recipe for disaster.
What this really means is that client relationships are all about proactive communication and in a business relationship, you have to be the one who takes the initiative if you are to keep your customer happy..
Clients shouldn't have to send an email and wait for several days before receiving a response.
When there is a lack of communication, it's easy for clients to feel like you don't care about their needs.
It can also foster misunderstandings or even resentment.
Sounds like a bad dating relationship.
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