Turning everyday mess into culture.

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McDonald’s collaboration with premium laundry brand Tallow & Ash to launch “The Sauce Remover” cleverly taps into real consumer behaviour by offering a fun, culturally relevant solution to the mess-making that comes with eating on the go, especially during events like London Fashion Week.

By turning a common annoyance into a stylish branded object, the campaign creates buzz and helps McDonald’s stand out in culture rather than just on menu boards. A sharp campaign from Leo UK.​

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Read more: McDonald’s “The sauce remover” by Leo UK

Catch up on the full issue here: Orbit Issue 04

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​Explore the latest creative work and catch up on everything else in our Orbit here.

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