ORBIT, the joy of continuous discovery

​​Creative work that moves between culture, brand, technology and storytelling.

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Orbit is our curated selection of creative, branding and design work we keep coming back to. The ideas with pull. The projects that demonstrate how great creative thinking can take different forms depending on context, audience and intent.

The joy of continuous discovery - Issue 05 brings together work from very different worlds, from brand refinement and cultural preservation to Web3 world-building and emotionally driven storytelling. What makes it interesting is not just the work itself, but the range of thinking behind it.

Old and new, cultural and commercial, digital, physical and deeply human.

Across industries and categories, this edition highlights how strong ideas adapt to different environments while maintaining clarity, purpose and craft.

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Here’s what landed in Orbit Issue 05...

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01 / Refinement over reinvention - Blank Street + Wolff Olins

Wolff Olins’ rebrand for Blank Street shows how effective brand evolution is rarely about starting again, but about sharpening what already works.

Instead of a radical overhaul, the identity builds on the brand’s core idea of “adding a spark to the ordinary”, creating a cohesive system that can scale while staying relevant to its audience.

It’s a strong example of how clarity and restraint can elevate a brand without losing what made it distinctive.

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02 / Preserving a legacy, not branding it - Museo Casa Kahlo + Pentagram

The identity for Museo Casa Kahlo, created by Pentagram, draws from the cultural and emotional depth of Frida Kahlo’s world while translating it into a contemporary system.

Rather than imposing a new layer, the work feels like a careful extension of what already exists, respecting the legacy while making it accessible across formats and audiences.

It doesn’t feel like branding. It feels like preservation.

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03 / Where play beats protocol - MARBLEX + Koto

Koto’s identity for MARBLEX flips the expected language of Web3 branding, replacing complexity with character-led storytelling.

By introducing a mischievous goblin mascot, the system leans into familiarity and play, making the platform feel more like a world than a piece of technology.

It’s a reminder that in emerging spaces, strategy can be as much about tone and narrative as it is about function.

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04 / A lifetime in a single gesture - Parkinson’s UK + Don’t Panic London

This film for Parkinson’s UK takes a simple, familiar family ritual and uses it to tell a much larger story.

By repeating one gesture across different life stages, it builds emotional weight without over-explaining, showing how the condition affects not just moments, but entire relationships over time.

The restraint in the execution is what makes it land.

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Orbit Issue 05 reflects the kind of creative work we are drawn to, ideas that move across disciplines, adapt to different contexts and demonstrate that great design thinking is not defined by format, but by clarity, intent and craft.

Explore the full Orbit Issue 05 here.

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Curated by Carl Anderson, Lamar Dix, Matthew Kiziltan, and Nicky Pearson.