Preserving a legacy, not branding it
Creative work with gravity
Work that speaks for itself.
Museo Casa Kahlo is a new museum set within the former home of Frida Kahlo’s family in Coyoacán, Mexico City. The visual identity, created by Pentagram, draws directly from the cultural and emotional depth of Kahlo’s world.
Frida Kahlo’s work has always been raw, emotional, and unapologetically personal. Pentagram’s strength is taking that kind of rich narrative and translating it into a modern visual language that can live across platforms, audiences, and formats.
It doesn’t feel like branding. It feels like preservation.
As fans of both Frida Kahlo and Pentagram, the work speaks for itself.
Read more: Museo Casa Kahlo
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