Where play beats protocol
Creative work with gravity
Putting the fun back into WEB3 gaming.
Koto’s branding for the Marblex Web3 gaming platform flips the usual tech narrative.
Instead of leaning into blockchain complexity, the identity centres on play and storytelling through a goblin mascot.
Goblins are such a familiar fantasy gaming archetype, so it instantly taps into that cultural shorthand and lets the system feel messy, mischievous and character-led rather than sterile tech branding.
In a way the strategy is stronger than the aesthetics. Some people will love the goblin, others might find it a bit gimmicky, but that tension is what makes it interesting.
It feels more like world-building than traditional logo design.
Read more: Putting the fun back into WEB3 gaming
Catch up on the full issue here: Orbit Issue 05
Explore the latest creative work and catch up on everything else in our Orbit here.
