A sharper take on legal tech
Creative work with gravity
Orbit is our curated selection of creative, branding and design work we keep coming back to. The ideas with pull. The projects that prove great creative thinking is not just about how something looks, but how it connects with people and responds to the way we actually live, feel and behave.
Closer to how people feel. ORBIT Issue 07 brings together work that approaches people a little differently. Not by adding more noise, but by paying closer attention to behaviour and emotion, and the small decisions that shape how we act.
A sharper take on legal tech
Some of the most interesting rebrands happen in categories that rarely invite creativity in the first place.
This work by Motto for Ivo is a great example of how to take a traditionally stuffy, conservative space like law and make it feel genuinely fresh and expressive.
Instead of leaning into the usual safe, corporate aesthetic, they’ve introduced a level of craft and artistry that immediately sets Ivo apart, without losing the trust that legal buyers need.
It’s still credible, still enterprise-ready, but it has personality, clarity and a point of view, which is rare in legal tech.
Read more: Racing to define a category and build the brand to lead it
Catch up on the full issue here: Orbit Issue 07
Explore the latest creative work and catch up on everything else in our Orbit here.
