ORBIT, borderless creative expression

Creative work moving beyond the screen and into real-world experience

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Orbit is our curated selection of creative, branding and design work we keep coming back to. The ideas with pull. The projects that prove great creative thinking is not just about how something looks, but how it lives, behaves and connects with people.

Borderless creative expression - Issue 06 moves across very different territories, but there’s a clear thread running through it. Brands stepping beyond the screen and into physical environments, behaviours and everyday moments. Work that invites participation, challenges expectations and, in some cases, sits in that space where it divides opinion but still makes you stop and think.

​From immersive brand worlds and category disruption to multi-sensory activations and idea-led campaigns, this edition reflects a shift in how creative work is being conceived and experienced.

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Here’s what landed in Orbit Issue 06...

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01 / Stepping inside the story - Netflix House + Studio Nari

Netflix House, designed by Studio Nari, takes something we’ve all experienced solo on a screen and flips it into a genuinely social, IRL world you can step into.

It’s playful, cleverly systemised and feels like a smart piece of cross-platform thinking, turning fandom into something you don’t just watch, but actually live.

It’s part of a broader shift, with brands moving beyond the screen and into real environments. The identity reflects that beautifully, built as a system to be experienced across everything from CGI and motion to wayfinding and physical space.

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02 / Rewriting traditional banking - Revolut + Anomaly

​Revolut’s “Welcome to my bank” campaign by Anomaly is a standout piece of work because it cleverly reframes the category.

The campaign positions Revolut as a challenger that exposes the outdated norms of traditional banking while celebrating a more fluid, user-first financial experience.

By leaning into bold, slightly surreal storytelling, it dramatises the friction people accept from legacy banks, making Revolut feel like a refreshing alternative and reinforcing its ambition to redefine what modern banking should look like.

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03 / Hard to ignore. For better or worse - Magnum + LOLA MullenLowe

Magnum’s multi-sensory activation in the London Underground is interesting both in what it tried to do and how people reacted to it.

By introducing scent into a public space, the brand attempted to recreate the product experience in a way that’s hard to ignore, naturally sparking mixed reactions.

It highlights something becoming increasingly relevant as brands push further into physical environments. When you move beyond screens, you’re not just creating moments, you’re stepping into people’s day.

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04 / An earworm, brought to life - Lovable + Strange Family and Even/Odd

Lovable’s debut TV campaign leans into nostalgia, echoing the energy, simplicity and playful unpredictability of early iPod-era advertising.

It taps into that feeling that anything can happen, where an idea can take over and evolve into something bigger without needing to over-explain itself.

A reminder that when the idea is strong enough, it can carry itself.

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05 / Kindness, as a creative idea - Marks & Spencer + Mother and Rubberband

Marks & Spencer’s “Love That” campaign takes a more human approach, built around the quiet power of a compliment.

Fronted by Gillian Anderson as the brand’s first “Chief Compliments Officer”, the campaign captures those spontaneous moments of connection, reframing fashion not just as self-expression but as something that brings people together.

It’s warm, recognisable and product-forward without feeling forced, showing that creativity doesn’t always need to shout to be effective.

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Orbit Issue 06 reflects the kind of creative work we are drawn to, ideas that move across platforms, step into real environments and connect with people in more immediate and participatory ways.

Explore the full Orbit Issue 06 here.​

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Curated by Carl Anderson, Lamar Dix, Matthew Kiziltan, and Nicky Pearson.