Stepping inside the story
Creative work with gravity
Netflix just got real!
Netflix House, designed by Studio NARI, takes something we’ve all experienced solo on a screen and flips it into a genuinely social, IRL world you can step into.
It’s playful, cleverly systemised and feels like a smart piece of cross-platform thinking, turning fandom into something you don’t just watch, but actually live.
It’s part of a broader shift, with brands moving beyond the screen and into real environments.
The identity reflects that beautifully, built as a system to be experienced across everything from CGI and motion to wayfinding and physical space.
Read more: From watching stories to walking into them
Catch up on the full issue here: Orbit Issue 06
Explore the latest creative work and catch up on everything else in our Orbit here.
