SIGNALS, the new junior brief
Junior PR roles aren’t really junior anymore
We’re seeing more briefs at AE and AM level asking for SEO fluency, data literacy, content strategy, AI-powered search and a clear understanding of how channels work together.
It makes sense, but there’s a tension emerging.
The people with those skills know their value.
With around 55% of UK workers now prioritising job security, many are sitting tight, weighing risk and waiting for something that genuinely justifies a move.
Which means the talent that agencies are seeking isn’t actively looking.
So what does this all mean?
That’s what we’ve explored in SIGNALS Issue 02, with first-hand insight from our PR & Comms specialist, Tirna Sweeney.
Take a look at the SIGNAL and what it means for hiring: SIGNALS Issue 02, the new junior brief
