Generalists get shortlisted, specialists get hired
The strongest D365 careers are built on recognised expertise.
"I'm a D365 F&O functional consultant."
That sentence is quietly costing some of you opportunity.
It used to be enough and it just isn't anymore.
Clients don't hire for F&O in the abstract. They hire for a problem. A finance consolidation mess. A warehouse that won't scale. A manufacturing process that breaks at month-end.
When a hiring manager has a Supply Chain problem, the consultant who lives and breathes Supply Chain gets the call.
The all-rounder gets longlisted.
Depth is what's getting paid.
This isn't about boxing yourself in forever. It's about being known for one thing before you're known for everything.
Finance. Supply Chain. Manufacturing. Commerce.
Pick the one you're already strongest in and own it loudly.
The generalist sells reassurance. The specialist sells a fix. Right now the market pays for the fix.
So, one question worth sitting with: if a client asked what you're the best in the room at, could you answer in a single sentence?
I work with Microsoft Partners, ISVs and end users across the US, helping them build permanent and freelance teams across the Dynamics 365 ecosystem.
If you'd like to compare notes on the market or discuss your hiring plans, I'd be delighted to connect.
