More yourself, not someone else
Creative work with gravity
Orbit is our curated selection of creative, branding and design work we keep coming back to. The ideas with pull. The projects that prove great creative thinking is not just about how something looks, but how it expresses itself, creates conversation and earns a place in culture.
More yourself, not someone else.
Creative Spark's identity for men's hair loss brand LEO takes a deliberately more human approach to a category often dominated by polished before-and-after transformations and promises of becoming a different version of yourself.
What we admire most is that the team understood the emotional problem before they solved the visual one.
Instead of leaning on the usual polished, aspirational imagery that dominates the category, they built the brand around a simple insight: men don't want to become someone else, they just want to feel like themselves again.
Everything, from the candid photography to the tone of voice, reinforces that idea. It's a great reminder that the strongest brands are built on empathy first, aesthetics second.
Read more and catch up on the full issue here: ORBIT Issue 10
Explore the creative work we love, and everything else in our Orbit here.
