Familiar, refreshed
Creative work with gravity
Orbit is our curated selection of creative, branding and design work we keep coming back to. The ideas with pull. The projects that prove great creative thinking is not just about how something looks, but how it expresses itself, creates conversation and earns a place in culture.
Familiar, refreshed.
The new Instagram brand identity is fresh, confident and still unmistakably Instagram.
It feels like a much-needed refresh that brings the brand up to date without losing what made it the iconic photo-sharing app in the first place.
A confident evolution that shows how an iconic identity can move forward without leaving its history behind, using what made Instagram recognisable as the foundation for what comes next.
Read more and catch up on the full issue here: ORBIT Issue 11
Explore the creative work we love, and everything else in our Orbit here.
