Not quite ourselves
Creative work with gravity
Orbit is our curated selection of creative, branding and design work we keep coming back to. The ideas with pull. The projects that prove great creative thinking is not just about how something looks, but how it expresses itself, creates conversation and earns a place in culture.
Not quite ourselves.
We love this ad for Mars Wrigley made by BBDO New York and Chicago, Good Behaviour and OCX.
Great advertising often starts when simple human truth becomes the foundation for a brilliantly executed idea.
The insight here is so relatable: when we're hungry, we're not quite ourselves.
From that single thought comes a story that feels both contemporary and surprising, exploring how dependent we've become on technology while reminding us that, ultimately, we're all human and prone to making the odd mistake.
What we particularly like is that the technology isn't the story, it's simply the backdrop.
The heart of the campaign is still human behaviour, with the humour and warmth that Snickers has made its own over the years.
Read more and catch up on the full issue here: ORBIT Issue 11
Explore the creative work we love, and everything else in our Orbit here.
