ORBIT, the human touch
Creative work with gravity
The creative work that caught our eye this month has something very human at its heart.
In an eye-catching rebrand, Mother Design has given Keen a richer, more characterful identity, brought to life through María Jesús Contreras’ beautiful folk-art illustrations.
AMV BBDO brilliantly turns a familiar bit of dad behaviour into an idea about saving energy for Currys plc.
We've loved reading how illustrator Sarah Martinon has shown the power of individual craft through her work with brands including Hermès and Chanel, bringing her own visual language into how those brands are experienced.
And for its 50th anniversary, WHISTLES worked with Weirdo to put real customers at the centre of both the campaign and a refreshed brand identity.
Different ideas, but all with something unmistakably human at their heart, whether through personality, humour, craft or connection.
Catch up on what landed in ORBIT Issue 12.
Chosen by Carl Anderson, Lamar Dix, Matthew Kiziltan, and Nicky Pearson.
