SIGNALS, the PR brief is getting bigger
What’s changing behind the scenes?
What do AI briefs, agency appointments, changing commercial models and reputation risk have in common?
They’re suggesting something about where PR & Communications is heading.
Our specialist Tirna Sweeney has picked out the industry stories that caught her eye recently, looking beyond the headlines at what they could mean for PR talent and the businesses hiring it.
One theme kept coming through, the PR brief is getting bigger.
Not because the fundamentals matter any less, but because the work is increasingly connecting with a much wider business picture.
Take a look at what Tirna’s been watching, and the SIGNALS behind the stories:
