Associate Strategy Director

DMCG Global is currently looking for an Associate Strategy Director to come onboard with a global PR and Media agency. The position will be based in Dubai.

The candidate should have at least 5 to 7 years experience in Advertising & Communications. 
 
JOB ROLE

• Leads on new business pitches as well existing client’s strategy deliverables.
• Responsible for integrated media strategy process development, from defining the business problem, unearthing consumers’ insights, developing strategic frameworks, holding ideation sessions and allocating channels and measurement.
• Deliver business changing hypotheses and insights that help UM existing and potential clients evolve in the current communications market.
• Advise the clients on complex strategic business and brand planning
• Work with partner agencies on integration
• Work with regional strategy team as well as local office planning team as part of an overall integrated team
• Drive usage of key planning tools
• Work with Insight team to market implications on from bespoke studies such as WAVE
• Understands clients overall business and marketing objectives displaying a sound knowledge of all media, including offline & Online, working efficiently as part of an overall integrated team
• Pro-actively seek creative media opportunities appropriate to specific clients