Job details
- Location
- Perth
- Salary
- $80k - $100k+Super
- Job Type
- Permanent
- Ref
- 1037160
- Posted
- over 3 years ago
Job details
- Location
- Perth
- Salary
- $80k - $100k+Super
- Job Type
- Permanent
- Ref
- 1037160
- Posted
- over 3 years ago
The Client
Our client is a new challenger consultancy with a powerful offering. They partner with businesses to create powerful digital growth plans. With an even spread of B2B and B2C clients, they are now looking for an experienced Content Marketing Manager to focus on growing the business.
Scope
As the Content Marketing Manager, you will own content creation and promotion activities, as well as media campaigns, to drive demand and leads. This will see you bring various teams together such as copywriters, digital designers, ad specialists to drive outcomes. You will identify the target audience’s driving forces and use all of the available channels to reach them. These channels could include organic search, social and PPC as the most common platforms - but may have you think beyond to channels like online publishers, web/physical events, podcasts and other places the customer lives.
Successful Applicants
The ideal candidate will most likely come from a Content Marketing Strategy background with potentially up to 3-5 years experience.
How to Apply
We're looking forward to hearing from you. Our client is willing to pay generously but has also cultivated a strong culture to suit. You'll love it there. Get in touch with Allen on 0412 978 830 for further details.
We're looking forward to hearing from you. Our client is willing to pay generously but has also cultivated a strong culture to suit. You'll love it there. Get in touch with Allen on 0412 978 830 for further details.
Our client is a new challenger consultancy with a powerful offering. They partner with businesses to create powerful digital growth plans. With an even spread of B2B and B2C clients, they are now looking for an experienced Content Marketing Manager to focus on growing the business.
Scope
As the Content Marketing Manager, you will own content creation and promotion activities, as well as media campaigns, to drive demand and leads. This will see you bring various teams together such as copywriters, digital designers, ad specialists to drive outcomes. You will identify the target audience’s driving forces and use all of the available channels to reach them. These channels could include organic search, social and PPC as the most common platforms - but may have you think beyond to channels like online publishers, web/physical events, podcasts and other places the customer lives.
Successful Applicants
The ideal candidate will most likely come from a Content Marketing Strategy background with potentially up to 3-5 years experience.
- The ability to design a search content strategy and schedule/editorial, based on product, industry and customer segments. Conduct effective keyword research to create plans
- Ideation, research and management of the creation process of information assets like Ebooks and Whitepapers
- Ability to direct and produce webinars or other online events
- Knowledge of marketing automation strategies to drive prospects down the buyer’s journey
- Experience evaluating and optimising content assets based on analytics reviews
- Knowing where and when to extract relevant metrics (Google Analytics, Automation Reports, Google Optimize, etc.)
- A background in producing copy for a variety of mediums (direct response, B2B, marketing materials, workshops, videos and other similar)
- deep understanding of MQLs and SQLs, how to move prospects through stages of a funnel
How to Apply
We're looking forward to hearing from you. Our client is willing to pay generously but has also cultivated a strong culture to suit. You'll love it there. Get in touch with Allen on 0412 978 830 for further details.
We're looking forward to hearing from you. Our client is willing to pay generously but has also cultivated a strong culture to suit. You'll love it there. Get in touch with Allen on 0412 978 830 for further details.