Head of Campaign

DMCG Global is looking for a Senior Director Role / Head of Campaign for a Quasi Government Entity in Doha.

Job Location: Doha, Qatar.

Responsibilities / Role

Oversee all global campaigns development, marketing, brand strategy and brand equity,
Lead a team of Campaign market leads: managing the briefing, implementation, tracking and measurement of marketing campaigns across all markets.
Oversee all external agency and partner relationships relating to campaign development & implementation – from agency selection and resource allocation, agency briefing and workflow management, ensuring deliverables are met on time and on cost, and contributing to the agency review and appraisal process
Ensure effective communication of the campaigns and manage relationships with internal and external stakeholders
Oversee the budget of all campaigns and ensure that resources are directed against priority opportunities and managed effectively

Experience Required:

15+ years of brand marketing experience – with direct experience of creating and leading integrated brand campaigns in the consumer sector, Experience of developing and implementing brand campaigns across multiple geographies and cultures.

Skills Required

Knowledge of tourism best practices or experience with tourism strategy development.
Knowledge in key disciplines such as marketing strategy formulation, integrated campaign design and implementation, creative asset development, digital and analytics.
Functional leadership experience and experience reporting directly to senior stakeholders of large and complex organization is preferable

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