Head of Marketing

Head of Marketing
Hybrid
Location : Manchester
Salary £70,000 to £80,000
    
Who you are
In this role, you’ll manage a team of 2 marketing professionals and lead on the development of all marketing plans and ensure the implementation of effective marketing strategies. Focusing on growing audiences through incisive lead generation.

Key Responsibilities

• Turn business objectives into a robust and effective marketing strategy to help the business achieve its goals.
• Manage and report on the marketing budget.
• Agency Management; be responsible for the output and performance of our content and digital marketing agency.
• Demand Generation; utilise a variety of tactics - ABM, paid social, events, webinars and email marketing - to generate MQLs and drive pipeline growth leading to incremental sales.
• Be responsible for the website, ensuring content is optimised for SEO, and build our presence across our social channels - LinkedIn, Twitter and Facebook.
• Track and report on traffic, CAC, MQLs, conversion rates, attribution and pipeline growth as well as customer behaviour.

Background

• The ability to develop strong relationships with cross departmental team members to enable collaboration, advice sharing, and directional leadership where required.
• A collaborative working style.
• An ultra commercial focus.
• Excellent stakeholder management with the ability to articulate success effectively with C-Suite members.
• Experience focusing on the ROI of marketing, able to analyse and report on data, to then optimise approaches effectively and demonstrate success via KPIs.
• Proven B2B focused marketing experience, generating leads through organic and digital marketing, events and other channels.
• The ability to use software packages competently, including Hubspot and Salesforce
• Experience with internal marketing and communications, employer brand and awareness.