As an Omnichannel planner you will work closely with Client Teams, Digital and Social Commerce teams, Omnichannel Strategy Director and Creative Director to bring actionable insights to client briefs as well as inspire our creative teams. You will contribute to providing the strategic platform to help form big creative ideas across multiple channels; and you will be curious to understand the motivations, beliefs and behaviours of people and translate insights into compelling propositions and actionable solutions. You will ideally have experience across all channels and retailer ecosystems (off and online) to allow you to confidently manage integrated campaigns across a range of exciting clients.
Establish and maintain a strong client partnership relationship with the key clients
Fully immerse yourself in the brand and category to understand the business problems and opportunities
Have an understanding of BTL POS touchpoints and omnichannel shopper journeys.
Demonstrate outstanding strategic retail and shopper thinking (across non-owned, marketplaces and owned channels) and contribute in client meetings, adding value to the bigger picture by providing fresh and inspiring new perspectives
Identify and share business intelligence with the team and Company
Work closely with creative teams to inspire and deliver client solutions which excite and delight the client
Have good working knowledge of the various qualitative and quantitative research techniques
Connect the dots across retail, media programs, product groups and new/emerging models to drive a sustainable competitive advantage for our clients.
Demonstrate an ability to extract the desired data and drive meaningful information out of it
Ensure creative ideas are supported by customer and marketing insights and will meet client business objectives.
Develop insights of category, channel & product to develop robust creative propositions
Understand the expectations, including required outputs and timelines for all projects you work on.
Actively build Agency capability and contribute to Agency wide initiatives such as new business development, internal business transformation and thought leadership
Skill and Experience
This role would suit a (Senior) Planner with proven experience working BTL with established retailers and brands within a creative agency environment. You will be a confident communicator and engaging presenter who is able to deliver meaningful information in a creative way. In addition, you will:
Have Strategic Agility – develops well-informed advice and strategies sensitive to the various needs of the client
Be a Relationship Builder – shares critical information across the team; works collaboratively and effectively cross functional lines; seeks opinions and when appropriate facilitates discussion to reach mutually beneficial outcomes
Be Commercially Savvy – creates opportunities to develop/promote new revenue streams. Is cognisant of the needs of their clients in the provision of a cost-effective service but, at the same time, maintains an awareness of the key variables associated with the cost effectiveness of our own capabilities.
Have Courageous Thinking – is imaginative and innovative in approach, demonstrating a broad perspective. Challenges assumptions and demonstrates a capacity to think laterally. Doesn’t accept the status quo, is prepared to facilitate problem solving even though accountability may rest with others, seeks opportunities to innovate and improve; anticipates obstacles and develops contingency plans.
Be a Leader and Enabler – initiates actions and convinces others of their soundness and value, balancing the skills of advising, promoting, organising and controlling appropriately. Manages by example and inspires commitment and enthusiasm within the team and externally.
A global creative powerhouse with offices in 50+ across the world. They help brands grow in an omnichannel world by shaping and changing people’s behaviours.
Whilst every effort is made to contact everyone who applies, due to a high number of applications we are unable to give individual feedback to those who are unsuccessful.
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