Performance Marketing Specialist

Performance Marketing specialist
Location - Berlin
Permanent or freelance - €200-250 per day or €50-60K per annum
 
The World of Culture, Music and Film is looking for a Performance Marketing Specialist to head the online marketing department and support the marketing team. The position is based in Berlin and you will need to be a native German speaker and bilingual English.
 
Responsibilities

• Manage the marketing budget for SEM and social media to boost the online performance and revenue and drive ticket sales.

• Be responsible for the strategy, execution and ROAS of online marketing campaigns, including campaign setup, creative testing, reporting, analysis and optimization

• Perform strategic data mining and analysis, drawing insights and transforming data into actionable changes that will drive channel optimization and growth

• Align marketing initiatives with overall business goals

• Strategize and execute testing to continuously improve key metrics across campaigns

• Collaborate with internal (design, product) and external teams on projects to drive growth and efficiency

• Provide input to predictive models that drive company growth

 Who you are

• Proven experience in paid search / social / app marketing, consulting ideally from the music or film industry

• Ideally a BA/BS degree,

• Excellent analytical skills

• Strong vision and strategy

• Expert for SEA, SEO, FB, IG and You Tube marketing

• Proven marketer that drives positive ROI by optimizing CPA, LTV, ROAS with a never-ending appetite to optimize bidding/targeting/audience strategies

• Able to manage budgets with aggressive targets

• Ability to thrive in a fast-paced environment and balance multiple projects simultaneously

• You are curious, humble and goal-oriented

• C-level for German is required along with excellent spoken and written English

• Must be located in Berlin

Contact me now if you would like to know more - Sally O'Sullivan, sally@dmcgglobal.com