Regional Creative Director

DMCG Global has been retained to identify a leading Regional Creative Director to be based in our clients stunning China HQ, in the heart of Shanghai.
 
Our client needs little introduction. They are a creative technology company with a global and iconic identity. A household name that you will want on your CV. If you love design – you will want to be a part of this team.
 
As the Regional Creative Director in Shanghai (reporting to the Global Creative Director), you will oversee all creative and marketing for the Greater China region. At the core of the role, you’ll be applying global assets to local channels and ensuring that these assets are applied correctly, consistently and in accordance with our identity & imagery guidelines and product launch campaign kits. That means you will understand their reputation, their philosophy and ethos inside out and use this understanding to create effective experiences adapted to suit the languages, cultural nuances and locally specific channels across the Greater China markets and cities.
 
You will be responsible for building, leading and mentoring a creative team that includes art directors, designers, and copywriters to adapt, localize and execute Global Assets in adherence with guidelines and standards, as well as local campaigns, film productions, promotional and seasonal assets, imagery, messaging and more.
 
As the Regional Creative Director, you will work closely with marketing teams and local creative hubs to ensure that briefs are strategically right for our client’s reputation and appropriate for the business, balancing short term sales objectives with the longer-term identity of the brand. You’ll oversee their regional transcreation partners and third-party film/video production agencies to ensure assets are implemented correctly in every channel and platform and produced to global creative standards.
 
We are looking for someone with around 10+ years of experience in an art-based branding, design or advertising agency or equivalent client-side role in a team leadership capacity. Knowledge of the Greater China region and the unique challenges, languages, behaviours, channels and cultural nuances of Chinese consumers.
 
You MUST have a portfolio of work that clearly demonstrates visual identity/branding understanding and expertise in designing across multiple online and offline channels and for a range of different applications
 
Ideally this Regional Creative Director will be a Chinese speaker, but this is not essential.
 
If this sounds like you, and you are excited to lead one of the world’s most iconic brands creatively across Greater China, get in touch NOW to learn more about this exciting role.