Our client is a celebrated global brand, known for innovation.
We are looking for a Head of Marketing to be based in Singapore.
Lead all marketing functions across APAC – direct management of the department of marketing professionals spread across Asia Pacific.
Accountable for APAC marketing output to APAC board – including planning, budgeting, people costs, brand and demand metrics and return on marketing investment.
Work with global functions to influence, develop and leverage our global marketing platform.
Work closely with Marcomms colleagues to bring together internal and external comms and messaging.
Develop compelling audience and client marketing propositions that drive a real focus on the client, their needs and how we can help them meet their goals
Build and oversee the budgets for each market and audience team, creating them, monitoring them and evaluating them
Work with the APAC board to look across our footprint and growth objectives in order optimise our marketing spend / investment levels for the good of our client.
Influence regional and business line P&L owners to focus on priority activity.
Connect countries with global brand and marcomms – articulate the needs of countries and help influence and develop propositions. You’ll be responsible for ensuring the global programmes land in their market and make sense to both internal and external clients.
Be the voice of brand with their countries – e.g. ensure brand campaigns fit into the marketing plan and are presented to and understood by boards.
Articulate the needs of countries and influence global comms and brand to prioritise deliverables for use in countries.
At times they’ll work with their teams to streamline legacy brand projects and bring them together under / into our global Brand umbrella.
Help countries leverage their client and audience marketing outputs – driving proactive participation and engagement from their teams, ensuring there is a holistic plan at country level that integrates business and client marketing with all other marketing outputs
Influence global digital proposition for countries, defining requirements for things like .com, targeting, personalisation and training to up-skill people to be digital first
To be successful in this role, the individual will need;
Excellent stakeholder management skills including the ability to work with and unite country marketing leaders, product/audience marketing teams, global functions and other marketing colleagues to drive success
To successfully influence senior APAC Board leaders across the business to deliver the business line and regional marketing strategy
To think strategically to drive alignment and consistency across different marketing plans.
To keep ahead of the curve and drive marketing innovation across the organisation.
Commercial acumen and ability to prioritise spend based on a variety of factors including commercial opportunity, audience dynamics, promotional mechanics and return on marketing investment
Outstanding leadership skills; a leader with a clear vision and the ability to motivate and inspire cross-functional teams to deliver success
To be at home with driving change and challenging the way we go to market but also flexible enough to adapt to the broader changes happening in a global business that is going through transformation
Significant exposure to global and pan APAC marketing activity with the appetite and energy to build and deliver strategic marketing campaigns and activities
If this is you, apply NOW!