Social Media Director

The Director of Social Media is a data-driven leader responsible for managing a team of social media specialists to promote our client's portfolio of brands on multiple social media channels such as Facebook, Instagram, Pinterest, Twitter, YouTube, LinkedIn and more. This role will define client's customer engagement strategy through organic and paid channels to turn customers into fans, and fans into advocates.  
 
Most importantly, the Director of Social media will be an expert in using real-time data, analytics, and insights to measure performance, inform new strategies, and identify new opportunities – all while keeping up with the rapidly changing social media landscape.  
 
Responsibilities

• Develop, implement, and manage client’s social media marketing plan

• Maintain all social network accounts and communications strategies on platforms such as Facebook, Instagram, Pinterest, Twitter, YouTube, LinkedIn, etc. 

• Manage Social Media Enterprise System processes and configuration (Sprinklr) 

• Monitor and manage the creative development, production, and day-to-day integration of social media accounts on both a National and Market level

• Develop, implement, and manage innovative ideas / promotions to drive greater relevance, engagement, and grow external communities

• Oversee development of relevant content topics to reach the company’s target customers

• Direct the creation, curation, and management of all published content (images, video, copy)

• Monitor, listen, and respond to users in a “Social” way while cultivating leads and sales

• Direct influencer outreach program to identify, leverage, and track brand evangelists

• Monitor companies overall rating and experience score across rating and review sites

• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, and social advertising campaigns

• Research trends in social media tools, applications, channels, design and strategy

• Implement ongoing education to remain highly effective

• Stay ahead of all the emerging social, mobile and online trends to keep the clients in the number one position in online / social media marketing

• Lead regular conference calls with vendors and client marketing teams to review performance and coach best practices

• Provide mentoring and guidance to all marketing associates and keep apprised of the latest digital marketing advances to share emerging tactics

• Develop workflows, processes, and training material to promote the adoption of social media marketing frameworks and best practices 

Qualifications

• 4-year degree in Advertising, Marketing, Communications, or equivalent relevant experience

• 8+ years’ experience in Social Media Marketing or equivalent role

• Proficient with Social Media Enterprise system such as Sprinklr, Hootesuite, SproutSocial etc. 

• Possesses knowledge and experience in the tenets of traditional and digital marketing

• Display in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn etc.), and how each platform can be deployed in different scenarios

• Maintain excellent writing and language skills

• Ability to effectively communicate information and ideas in written and video format

• Lead with confidence and guide other Associates when necessary

• Highly knowledgeable in the principles of “Search and Social” and proficient using Google Analytics 

• Proficient in both the creative and analytical side of marketing, able to demonstrate why their ideas are analytically sound

• Makes evident good technical understanding and can pick up new tools quickly

• Working knowledge of HTML and CSS preferred 

• Advanced computer skills and technically savvy utilizing word processing, presentation, and worksheet products (Office 365/Google Suite)

• Experience with the Facebook Business Manager and all of its components

• Experience managing annual advertising budget of $1MM+ 

• Professionally perform multiple, detail-oriented tasks with simultaneous deadlines

• Possess strong work ethic, integrity, and loyalty. Be a self-starter and willing to take the initiative to do online research to further their knowledge and create new ideas

• Team Player with ability to work well under pressure

If this sounds like you, apply NOW. Please note that DMCG Global will only get back to you if we feel your profile matches our clients requirements.