Web3 Channel Optimisation Specialist

We are seeking a highly analytical self-starter with a passion for optimising digital marketing channels in the world of Web3!
  
You will be working at the forefront of the cryptocurrency space in an exhilarating role full of innovation, disruption, and endless possibilities. Every day presents a new challenge, as we push the boundaries of what's possible and we are seeking someone with a high level of drive to join this dynamic team.
  
As the Web3 Channel Optimisation Specialist, you will be responsible for improving performance across all digital touch points and marketing channels.
  
Responsibilities:

• Analyse user flow across all channels, website, email, notifications, and social media data to identify opportunities for improving channel performance and user experience.
• Develop and implement optimisation strategies, including A/B testing and personalisation, to improve conversion rates, engagement, and revenue.
• Collaborate with cross-functional teams, including UX designers, developers, and content creators, to implement and iterate on channel opportunities.
• Own our optimisation process end to end, including identifying opportunities, creating test plans, implementing tests, and reporting on results.

  
Requirements:

• 2+ years of experience in channel optimisation and data analysis in the Crypto/Blockchain ecosystem.
• Strong analytical skills and experience with web analytics tools, such as Signal, Google Analytics, Amplitude or Mixpanel.
• Proficient in A/B testing and optimisation tools, such as Optimizely or VWO.

  
  
If you are ready to take on and own the challenge of optimising digital marketing channels in the Web3 ecosystem, we encourage you to apply for this position.
  
To discuss this role in more detail, please reach out to:
grant@dmcgglobal.com