Leadership shifts, hybrid models and the rise of reputation strategy
PR & Communications industry moves
Big moves across the PR & Comms world last week.
I’ve just caught up with the latest industry roundup and firms like Brunswick Group, Havas, Ogilvy UK and FTI Consulting are reshuffling, promoting and realigning at speed.
As a recruiter focused on PR & Communications, a few patterns jumped out:
Senior PR talent is pivoting into leadership or consultancy roles faster than ever
Agencies are doubling down on hybrid models, bringing strategy, creative and communications together under one roof
The winners? Professionals who can navigate reputation, organisational change and stakeholder complexity. In short, the skill set is getting sharper and more commercial.
If you are thinking about your next role or your next hire, it is worth looking beyond the obvious criteria:
Are you ready to lead change, not just shape narratives?
Does your agency or client work reflect more than visibility, focusing on reputation, purpose and behaviour?
Can you step into roles where communications carries equal weight with business strategy?
The PR & Comms landscape is evolving quickly. Titles are shifting. Mandates are broadening. Expectations are rising.
The opportunity sits with those who can blend strategic thinking, cultural intelligence and commercial acumen in one seat.
I would love to hear from you. What is one change you are seeing, or making, in your PR & Communications career right now?
If you're hiring or exploring your next move in PR & Comms, now is the time to think bigger about what the role really demands.
