Omnicom’s restructure
What this signals for the future of PR & Communications
If you work in PR or Comms, you’ve probably seen the headlines - Omnicom’s big restructure following the IPG merger: goodbye to long-standing names like FCB Global, DDB and MullenLowe Lintas Group and a wave of global redundancies.
Around 4,000 roles are set to go.
And while that’s a heavy hit for the industry, from where I sit as a recruiter in this space every day, I see another side to it.
This isn’t just about loss. It’s about realignment.
The big networks are shrinking. But the opportunity? That’s shifting elsewhere.
From my view, it’s the small to mid-sized, agile agencies that are thriving - the ones that move fast, collaborate across teams, and genuinely champion creativity and autonomy.
That’s where I’m seeing the most exciting briefs land.
And for talent? The power now sits in depth and adaptability.
The PR pros who can combine brand storytelling with strategic thinking, digital literacy, and commercial awareness - that’s where the future’s heading.
Find your niche. Own it. Become that person who knows their space better than anyone else.
Don’t fear AI - use it well. Let it amplify your strategy, not replace your thinking. Because when the inevitable backlash hits (and it will), reputation management and authentic communication will matter more than ever.
PR isn’t dying. It’s just evolving - and the people who lean into that evolution, not away from it, are the ones who’ll thrive.
If you’ve been caught up in the Omnicom news or just rethinking your next move, my inbox is always open - whether you want advice, a sounding board, or a proper chat about what’s next.
We’re in an industry built on reinvention. This is just another chapter.
