From iPhones to Ferraris
Creative work with gravity
Design principles that travel.
Great design is not defined by industry, it's defined by discipline.
Seeing Jony Ive influence automotive design is a reminder that great design isn’t about industry, it’s about principles.
Tactile controls.
Intentional restraint.
Human-centred decisions.
Tech could learn a lot from this approach.
Whether shaping a smartphone or refining a high-performance vehicle, the fundamentals remain the same, clarity over clutter, material honesty, experiences designed around people, not just features.
We're drawn to work like this because it reinforces a simple truth. When built on strong principles, great design transcends sector, medium and moment.
Read more: Ferrari’s first EV will have an interior designed by Jony Ive
Catch up on the full issue here: Orbit Issue 03
Explore the latest creative work and catch up on everything else in our Orbit here.
