Reddit: The PR world’s most underrated superpower?
Not just where chaos lives, where culture lives
Just read this piece from Creative Moment - and wow, it nails something big:
Reddit isn’t just where chaos lives. It’s where culture lives.
For years, PR teams treated it like a crisis tracker. But here’s the truth - Reddit has quietly become the most honest focus group on the internet.
No filters or brand polish. Just people saying what they actually think.
And here’s the wild bit - Reddit is now feeding data into AI models like ChatGPT and Gemini. So when someone asks, “Is this brand any good?” … the answer literally comes from Reddit.
As a recruiter, I’m seeing more agencies look for talent who can:
Listen to culture, not chase it
Spot insights before they trend
Blend creativity, data and instinct
If you’re not using Reddit as your creative radar - you’re missing the good stuff.
Would love to know - has anyone here actually used Reddit for campaign insight or PR strategy?
