Two iconic brands collide
Creative work with gravity
Some collaborations feel inevitable. Others feel inspired.
Orbit is back, bringing together the creative, design and brand work that’s been stopping us mid-scroll. Considered. Confident. Work that’s doing something slightly unexpected in its category.
In issue 2 - The Tabasco × Absolut collab lands because Wieden+Kennedy London turned the launch into a confident creative narrative, not just a product drop.
From a hybrid bottle that fuses Absolut’s apothecary silhouette with Tabasco’s red-and-green diamond identity, to volcanoes spewing Bloody Marys, the design doesn’t just signal flavour.
It tells a bold story of two icons colliding. Visually arresting, culturally sharp, brilliantly executed.
Watch here: Absolut Tabasco
Catch up on the full issue here: Orbit Issue 02
Explore the latest creative work and catch up on everything else in our Orbit here.
