Time back where it matters most

Subtle. Smart. Precisely designed.

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Orbit is back, bringing together the creative, design and brand work that’s been stopping us mid-scroll. Considered. Confident. Work that’s doing something slightly unexpected in its category.

Featured in issue 2, designed by Iverson, Mitra tackles the universal frustration of being stuck on hold by quietly removing the need to be present at all. The identity and product experience use clarity, restraint and calm typography making a complex tool feel human and trustworthy.

It’s what modern product design should feel like. Reducing friction, not attention spans.

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Read more: Mitra brand identity streamlines everyday calls through Iverson Design

Catch up on the full issue here: Orbit Issue 02

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Explore the latest creative work and catch up on everything else in our Orbit here.