Supplements, but make it fashion
Creative work with gravity
In a crowded category, standing out takes confidence.
Orbit is back, bringing together the creative, design and brand work that’s been stopping us mid-scroll. Considered. Confident. Work that’s doing something slightly unexpected in its category.
In this issue, Zooki’s new OOH campaign across London ditches claims-led noise in favour of image, attitude and presence.
Created by 10 Days London and shot by world renowned fashion photographer Rankin, the boldly minimal, fashion-coded work positions Zooki as a lifestyle brand rather than a functional fix.
It's a smart example of a wellness brand borrowing from luxury playbooks and cutting through by doing less.
Two worlds colliding. Fashion photography and brand.
Read more: Zooki supplements turns high function into high fashion
Catch up on the full issue here: Orbit Issue 02
Explore the latest creative work and catch up on everything else in our Orbit here.
