The evolution of a cult brand

Evolving a cult brand, without losing its soul.

Some brands don’t need fixing. They need room to grow.

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Orbit is back, bringing together the creative, design and brand work that’s been stopping us mid-scroll. Considered. Confident. Work that’s doing something slightly unexpected in its category.

In issue 2, Studio Frith’s recent living brand evolution for Jolene Bakery, shows how to grow an identity without sanding down its edges. We love it because it’s a clear case study in evolving a cult brand while translating beautifully across web, e-commerce and motion.

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Read more: Studio Frith on Jolene’s “living” brand evolution

Catch up on the full issue here: Orbit Issue 02

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Explore the latest creative work and catch up on everything else in our Orbit here.