Last week SheerLuxe x Future Plc, and this week OK COOL x Residence - two HUGE moves shaking up the creative and comms world in just a few weeks.
It’s starting to paint a clear picture: buyers aren’t chasing the biggest agencies anymore - they’re looking for the smartest ones. The ones with distinct voices, defined cultures and teams who truly get their audience.
For smaller and mid-sized agencies, this pattern should be telling - and a strategic sign for how you run your business.
See it as an opportunity.
You can’t just decide to sell one day and hope it happens. The smart ones are already future-proofing:
Building strong leadership around their founders
Getting the right mix of creative, commercial and strategic talent
Scaling without losing their edge
That’s where I come in - helping agencies shape their teams and structure for the long game. Whether that’s growth, acquisition, or simply taking the business to the next level.
So, if you’re thinking about the future of your agency or how to make it more sellable - now’s the time to start. I’d love to help and I’ve supported plenty of agencies and brands on exactly this journey.
The era of the culture-first acquisition is here and it’s only just getting started.
Get in touch today.
