A global rebrand, built differently
Creative work with gravity
Rethinking where great work comes from.
Eurovision has unveiled a refreshed global identity for its 70th anniversary, its first major evolution in a decade. A new logo, typeface and design system bringing digital clarity and global consistency to one of the world’s most recognisable entertainment brands.
As closet Eurovision fans, this rebrand caught our eye, not because it came from a huge creative agency in New York or London, but because it was led by a one woman creative agency based in Sheffield, UK.
Led by Amy Bedford, founder of Sheffield-based PALS, the project was delivered with a handpicked global team of freelancers rather than a traditional network agency model.
Challenging assumptions about scale, process and where world-class branding can come from.
Catch up on the full issue here: Orbit Issue 04
Explore the latest creative work and catch up on everything else in our Orbit here.
