Where ritual becomes story
Creative work with gravity
When brand storytelling turns cinematic.
Starbucks - “The Coffee Run” by Anomaly feels closer to a short film than sponsorship.
These aren’t just broadcast spots anymore. They’re evolving brand storytelling for modern attention. Built to work as long-form film and social cutdowns, the campaign leans into emotion and contextual relevance. Winter Games energy but again, without feeling like a sponsor logo parade.
There’s a shift happening.
Alongside Corona Cero and Michelob Ultra’s Olympic work, the strongest campaigns aren’t pitching product features. They’re tapping into ritual, identity and meaning.
Multi-format thinking is now table stakes. These ideas are conceived as systems across channels, not one hero film with lazy resizes.
Cinematic. Composed. Restrained.
This is where brand design gets strategic.
Watch here: The Coffee Run
Catch up on the full issue here: Orbit Issue 04
Explore the latest creative work and catch up on everything else in our Orbit here.
