The role of Client Services has always been at the heart of successful agencies, but in 2025, it’s clear that the expectations placed on Client Service leaders are evolving.
With AI taking on routine tasks like media buying and reporting, and clients looking for measurable business outcomes rather than just activity, the role is shifting. That can feel daunting, but it also creates huge opportunities. Whether you’re leading an agency team or building your own career, understanding these changes is the first step in making them work for you.
The Shifting Role of Client Services
Client Services is no longer just about delivering campaigns on time and on budget. Today, agencies need professionals who can:
Act as strategic partners to their clients
Connect marketing activity with real business impact
Build relationships that go far beyond transactional project delivery
It’s not about doing more, it’s about focusing on the work that really makes the greatest impact: building trust, asking the right questions, and helping clients see the bigger picture.
Skills That Matter Most
While the list of “must-haves” can sometimes feel endless, we see three themes standing out in 2025:
Building Trust Through Communication
Great Account Managers listen deeply, adapt to client needs, and handle challenges with calm and clarity.Business and Strategy Mindset
Agencies value people who can translate marketing performance into business outcomes, speak the language of ROI, and keep an eye on the bigger picture.Partnership and Growth
The strongest client service professionals don’t just manage relationships they help grow them, spotting opportunities and becoming trusted advisors.
These aren’t new skills, but they are being elevated, and they’re what set the very best talent apart.
Salary Snapshot 2025 - UK Client Services
Here’s a quick look at what the UK market is paying right now:
Account Executive: | £24,000 - £30,000 |
Account Manager: | £30,000 - £37,000 |
Account Director: | £48,000 - £60,000 |
Business Director/Client Partner: | £75,000 - £110,000 |
Head of Client Services: | £120,000 - £180,000 |
These figures reflect typical ranges we’re seeing across Creative and Advertising agencies in the UK. For a deeper dive into salaries across Client Services and our other specialisms, take a look at our full DMCG Global Salary Guide 2025.
How We Can Support You
At DMCG Global, we specialise in helping agencies find talent who can represent your brand, build lasting client trust, and deliver measurable outcomes. That means introducing you to professionals who combine empathy with commercial acumen, who can manage relationships and deliver measurable impact.
Access to a Global Talent Network
We connect you with experienced Account Managers and Directors who understand the demands of today’s Creative and Advertising landscape.Deep Industry Knowledge
We live and breathe the sectors we recruit for. We understand the nuances of client services roles, from the need for financial fluency to the ability to adapt communication styles across stakeholders.Hiring for the Future, Not Just Today
We identify talent that can grow with your business, adapt to new technologies, and step into more strategic responsibilities as the industry evolves.Market Insight and Salary Benchmarking
We provide up-to-date salary data and insights, helping you set competitive packages that attract and retain the best talent.Focus on Long-Term Partnerships
We’re not here for one-off hires. Our goal is to embed ourselves as your recruitment partner, ensuring your Client Services team continues to grow and thrive.
We’re proud to have built a global network that connects the best people in Client Services with the agencies that need them most. Client Services may be evolving, but one thing remains the same: it’s about people. Strong relationships, open communication, and the ability to bring clarity to complex challenges.
As our Managing Partner, Nirmal Modi says:
“What I love about this role is the fast-paced nature, building relationships with a range of interesting people, and the satisfaction of helping someone with a potentially life-changing decision.”
That passion for people is exactly why hiring the right talent matters. It’s about finding individuals who can be true partners to your clients.
If you’re hiring, let’s talk about how we can help build your team.
Nirmal Modi - Managing Partner, Permanent Roles
Kate Cornish - Partner, Permanent Roles
Kelly Phillips- Partner, Freelance Roles
