Orbit, the stuff that pulled us in

Creative work built on craft, clarity and design principles.

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Orbit is our curated selection of creative, branding and design work we keep coming back to. The ideas with pull. The projects that prove great design is not about noise, but about intention.

The stuff that pulled us in.

Issue 03 leans into work built on principles. Systems designed to evolve. Craft that cuts through. Work where the execution is the idea.

We’ve admired startup refinement, institutional reinvention, no-code creativity and automotive design shaped by discipline.

Across industries and categories, this edition highlights creative thinking rooted in craft, restraint and human-centred design.

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Here’s what landed in Orbit Issue 03...

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01 / “An invitation to explore” - Bruce Mau Design + The McMichael

When institutional branding moves forward properly, it clarifies purpose rather than chasing relevance. Bruce Mau Design’s redesign of the McMichael Canadian Art Collection reframes the museum as “an invitation to explore”, building a flexible identity system that accommodates artists, exhibitions and diverse perspectives.

It’s a strong example of brand strategy and visual identity working together to reposition a cultural institution with clarity and confidence.

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02 / Calm at the centre of the chaos - Granola + Ragged Edge

Working with London-based agency Ragged Edge, Granola has evolved from scrappy startup energy to a brand that feels more considered, trustworthy and built to scale.

The redesign introduces a new logo, typefaces and visual system that align with the brand’s ambition while retaining personality. It captures the tension between fast-paced working lives and the calm clarity users expect from the product itself. A thoughtful example of brand evolution grounded in “progress over process”.

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03 / When the execution is the idea - Pizza Hut + Iris

In a digital-first world, physical craft still cuts through. Designed by Iris, the “Vertical Pizza Box” OOH activation for Pizza Hut proves that tangible, three-dimensional thinking can command attention.

It’s simple. It’s bold. And it’s a reminder that strong creative execution in the real world still has stopping power.

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04 / The no-code future, in your pocket - Essential Apps from Nothing

Nothing’s Essential Apps Builder introduces a more creative, AI-driven smartphone experience. By allowing users to generate mini-apps and widgets using natural language, it shifts the role of the user from consumer to creator.

The no-code approach, deep system integration and rapid prototyping potential signal a broader shift in product design, where personalisation and accessibility sit at the centre of the experience.

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05 / From iPhones to Ferraris - Jony Ive

Seeing Jony Ive’s influence on automotive design is a reminder that great design is not about industry, it’s about principles.

• Tactile controls

• Intentional restraint

• Human-centred decisions

Whether in consumer technology or automotive design, the fundamentals remain the same.

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Orbit Issue 03 reflects the kind of creative work we are drawn to, design thinking that scales, systems that endure and great ideas that prioritise clarity over complexity.

Explore the full Orbit Issue 03 here.