A clean rebellion
Creative work with gravity
Sustainability, with a sense of humour.
Orbit is back, bringing together the creative, design and brand work that’s been stopping us mid-scroll. Considered. Confident. Work that’s doing something slightly unexpected in its category.
In issue 2 of Orbit, we look at how Eat Dirt swapped eco tropes for bold illustration and confident shelf presence. The brainchild of Jordan Woolley and Catherine Barr, former agency execs and founders of cultural consultancy Franklyfluent. A fresh challenger identity with strong shelf/pop presence, it feels current without doing the usual “eco beige”.
Proving good branding can even make laundry detergent feel culturally relevant.
Read: Eat Dirt challenges the serious eco-detergent sector with “punchy” branding
Catch up on the full issue here: Orbit Issue 02
Explore the latest creative work and catch up on everything else in our Orbit here.
