Orbit, the ideas we can’t ignore
Creative work with gravity
This is work worth stopping for.
Orbit is back, bringing together the creative, design and brand work that’s been stopping us mid-scroll.
Considered. Confident. Work that’s doing something slightly unexpected in its category.
From fashion-coded OOH and quietly brilliant product design to challenger packaging, living brand systems and a culturally sharp global brand collision.
These are the ideas we can’t ignore.
Each Orbit edition shines a light on the studios and brands behind the work, spotlighting the kind of creative thinking shaping culture, design and modern brands today.
Intrigued to see what landed in Orbit issue 02?
01/ Supplements but make it fashion - Zooki + 10 Days London
A smart example of a wellness brand borrowing from luxury playbooks and cutting through by doing less.
02/ Time back where it matters most - Mitra + Iverson
What modern product design should feel like. Reducing friction, not attention spans.
03/ A clean rebellion - EAT DIRT
Sustainability, with a sense of humour.
04/ The evolution of a cult brand – Jolene Bakery + Studio Frith
A living brand evolution that shows how to grow an identity without sanding down its edges.
05/ Sophisticated and beautifully unexpected - Nordic Knots + Copy Lab
How COPY LAB’s recent work for Nordic Knots quietly bends our expectations of the interiors category not by shouting, but by being arresting and beautifully unexpected.
06/ Iconic brands collide – Absolut x TABASCO + Wieden+Kennedy London
A bold story of two icons colliding. Visually arresting, culturally sharp, brilliantly executed.
Curated by Carl Anderson, Lamar Dix, Matthew Kiziltan and Nicky Pearson.
Explore the full issue here: Orbit Issue 02
