Sophisticated and beautifully unexpected
Creative work with gravity
A sophisticated jolt.
Sometimes disruption doesn’t need to shout.
Orbit is back, bringing together the creative, design and brand work that’s been stopping us mid-scroll. Considered. Confident. Work that’s doing something slightly unexpected in its category.
What stopped us mid-scroll about COPY LAB’s recent work for Nordic Knots? Seeing how it quietly bends our expectations of the interiors category not by shouting, but by being arresting and beautifully unexpected.
In a feed full of sofas and swatches, seeing the tops of a lip-gloss wand made from rug is a sophisticated jolt.
Beautifully shot imagery, pared-back and luscious, letting the saturated colours speak for themselves.
Exactly the kind of sensuous minimalism you’d associate with well-curated Scandi aesthetic, but what a twist.
It's fresh and slightly cheeky in a sea of tasteful but samey interiors content.
Read more: Nordic Knots campaign
Catch up on the full issue here: Orbit Issue 02
Explore the latest creative work and catch up on everything else in our Orbit here.
